The campaign is designed to send a strong message that love is stronger than hate.
“Images of loving LGBT families and friends are at the heart of support for equality,” explains Sarah Kate Ellis, GLAAD President and CEO.
She continues: “Social media is an especially powerful driving force for sharing stories, particularly those that change hearts and minds. As we mark the 45th anniversary of the historic Stonewall riots, GLAAD is thrilled to join Instagram in bringing #PridePortraits to millions of users across the globe as we unite to celebrate LGBT Pride.”
The #PridePortraits campaign coincides with the 2014 NYC Pride.
Tish Flynn, Media Director at NYC Pride said: “The 2014 NYC Pride theme of We Have Won When We’re One rings true with #PridePortraits, which reflects the unity of the LGBT community and its allies.”
Also beginning on June 20, Instagrammers can enter to become one of three lucky people selected to participate in an Instameet at the 44th Annual New York City Pride March on June 29, where they will gain exclusive behind-the-scenes access to the largest LGBT Pride march in the country. The three lucky people participating in the Instameet will also gain exclusive access to NYC Pride’s legendary ‘Dance on the Pier’, featuring a special performance by multi-platinum selling recording artist Demi Lovato.
Lovato said: “It’s such an honor to be a part of both LA and NYC Pride celebrations this year.”
“I have been an active advocate of the LGBT community and am wholly committed to supporting individuality and being comfortable in one’s own skin. I am thrilled to be a part of both events as they are a wonderful celebration of independence and self-confidence.”